Loyalty

Love loyalty cards and all the perks then thought how loyalty spills over into our lives as well. Here is the dictionary definition from wikitionary: http://en.wiktionary.org/wiki/Main_Page

1. unswerving in allegiance
2. faithful in allegiance to one's lawful sovereign or government
3. faithful to a private person to whom fidelity is due
4. faithful to a cause, ideal, custom, institution, or product
5. the state of being loyal; fidelity

Where does loyalty lie in our lives?